Product delivery under pressure

When complexity increases, delivery slows down.

I help product teams keep delivery moving when things get complex.

Clear priorities. Faster decisions. Calm execution.

20 years delivering in high-pressure environments
ex-Red Bull | adidas | global product teams | ultrarunner

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Why product teams slow down

In complex organisations delivery rarely stalls because people are not capable.

It slows when complexity grows faster than clarity.

Typical patterns:

priorities keep shifting
too many stakeholders pull in different directions
decisions take longer and longer
alignment meetings multiply
teams stay busy but progress slows

When this happens, even strong teams lose momentum.

How we restore clarity

The work is simple and practical.
We focus on three things that unblock delivery quickly.

1. Find the bottleneck

Where exactly is delivery slowing down?

Is it priorities, decision ownership, or stakeholder friction? We identify the real constraint.

2. Clarify priorities

What matters now and what can wait?

Clear priorities remove most decision friction immediately.

3. Protect execution time

We simplify decisions and reduce unnecessary loops so teams can focus on delivery again.

When things get complex, most teams add more meetings.

I help them restore clarity so delivery keeps moving.

Experience in high-pressure environments

WHY I DO THIS

I’ve spent nearly two decades delivering under pressure, from global events at Red Bull to digital product teams navigating constant change.

I combine execution experience (Red Bull, adidas, tech) with performance science (MSc in Mental Strength, Austrian Sports University).

I run ultramarathons. That’s where I learned what clarity under pressure really takes.

Today I help product teams clarify priorities, speed up decisions, reduce friction, and keep delivery moving when complexity increases.

Clarity & Delivery Reset

A focused intervention when teams feel stuck.

We identify where priorities have blurred, where decisions slow things down, and what is blocking delivery.

Then we clarify what matters now, remove decision friction, and restore momentum.

You leave with

Clear priorities. Faster decisions.
Delivery moving again within days.

ways to work together

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Product Delivery Support

Ongoing support for product teams working in complex environments.

We stabilise priorities, reduce friction across stakeholders, and protect execution time so teams can focus on delivery.

The goal is simple: create the conditions for consistent progress.

You leave with

Stable execution rhythm.
Consistent delivery momentum.

…and a product that gets delivered.

Learn more

The Extra Mile Newsletter

Short, practical notes on keeping delivery moving when things get complex.

I write about priority clarity, decision speed, and how strong teams stay effective under pressure.

What leaders say

Leadership Is an Endurance Sport

With her background in sports and leadership, Christina brings a unique clarity and practicality to her work. She helps leaders not only understand resilience but also apply it in their daily routines.
— Dr. Jochen Göttelmann, VP IT Lufthansa Airlines (CIO) & Lufthansa Group Operations IT
Complexity simplified

Some people just get things done, Christina is one of them. At adidas, she not only led high-priority projects with a hands-on mindset but also built a new team from scratch, integrating sports science into our app and content strategy. Her ability to bring structure to complexity, engage stakeholders, offer guidance, and challenge the status quo makes her a true leader and trusted peer.
— Christina Anna Stenz,
VP OPERATIONS & HR, Adidas
From Vision to Value

I had the pleasure of working with Christina as she led the Sports Science team for the adidas Running App and later supported key strategic projects. She was instrumental in shaping a science-based digital training experience, brought deep expertise, handled stakeholders with ease, and navigated complex environments with clarity. Driven and solution-focused, she was key to our success.
- Christoph Ferrari, VP Product, Adidas
Driven & empathetic

I had the privilege of working with Christina at adidas & Runtastic. She made the impossible possible, tackled complex challenges head-on, and brought confidence, grace, and focus to every project. Her unique mix of strong work ethic and genuine empathy fosters trust and connection. Christina leads with determination and heart, a true inspiration from day one.
— Edit Zimmer, Director CRM, Adidas